SPY Report

Our sport content specified departmental report help our editors to understand our publishers

We are able to identify topics that make readers spend their time on publishers' sites and stop wasting our efforts on content that will not be widely published.

Annukka Koskela – Producer, Finnish News Agency STT

We have built a departmental report with the sports editor team. The report tells us what kind of sports production we do and how our customers use it.

The report helps us to plan our week. We can identify the most successful topics on the publisher’s site and ignore our efforts with content that may not be widely published.

Departmental report

Delivery: Sport editors • Frequency: Daily

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Daily departmental report complements our newsdesk report by focusing on key performance indicators of the sports news production.

Our goal is to learn from data and plan our work in a more effectively

The departmental report is a regular part of our everyday editorial work. The report creates insight into whether something should be done differently. It increases our understanding of the customer and helps us to choose what to focus on.

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SPY is developed by the news agency STT and Namia the transformation partner of the media.