SPY is our window to the world, the view on how our content is being consumed. Having a single source of truth gives us the ability to have a meaningful data-driven conversation about our performance. Additionally, it enables us to forecast accurately.
Newsdesk report
Delivery: Newsdesk editors • Frequency: Daily
Our content on publisher site (pageviews)
“When we see from the publishers traffic that our main topics of the day will succeed, it signals to us that we have done exactly what we were hoped for”
We have noticed how the content release times are affecting how our customers are using the content. Thus, we are also using SPY to optimise the content delivery and scheduling.
SPY helps us detect the news themes that are trending. So we could produce a lot of content for the theme when demand is endless at the moment. Spy helps us to detect trends early on. Hence, we are able to direct our production sources to where it is the most valuable to our customers. Lastly, in order to improve we need to have a feedback loop, to see where the challenges lie and where we succeed. SPY is able to give insights into our successes and failures, hence giving us the ability to engage in story-specific journalistic reflection.
