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Relevant data for everyone

Measure just the things that matter and deliver it to right peoples. In our busy world only the relevant data is useful. Read how STT targeted their reports for sales, newsdesk and editors

SPY Report

Our trusted partners

Little Bird helps our customer's keep their journalistic standards high and find new news topics.

News agency — Finland

SPY Report

Oy Suomen Tietotoimisto - Finska Notisbyrån Ab, is the Finnish news agency.

News agency — Norway

SPY Report

Norsk Telegrambyrå is is Norway’s leading provider of text, images, video and graphics to the Norwegian media.

SPY Report

Producers

Gain insight with SPY

SPY Report
SPY Report

We use editorial report to show how we perform and where to improve

As a producer I need a bird's-eye view of our editorial work – how our content is being consumed. Having a single source of truth gives us the ability to have meaningful data-driven conversations about our performance.

Salla Salmela – Producer 24 news service, STT

Stay updated

SPY delivers your relevant measures any channel and time you want. Read how STT have build their daily production report, weekly departmental report and monthly boardroom report

SPY Report
SPY Report
SPY Report
SPY Report
SPY Report

Team leads

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SPY Report
SPY Report

Our sport content specified departmental report help our editors to understand our publishers

We are able to identify topics that make readers spend their time on publishers' sites and stop wasting our efforts on content that will not be widely published.

Annukka Koskela – Producer, Finnish News Agency STT

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SPY is developed by the news agency STT and Namia the transformation partner of the media.